Share on User's Wall using Facebook SDK

Apps are really getting into the "sharing" thingy. I am unsure why many developers hate to use the ACTION_SEND. Instead, they like to go into the hassle of integrating facebook into their app using the always-changing sdk facebook's offering.

I know many of you want to set the "picture" / "name" and other parameters of the facebook share, and, therefore, the normal ACTION_SEND is not adequate. If it were to me, I would force you all to use the ACTION_SEND.
Since it is not: